Five Minutes with WA Fashions on The Field Winner Emma Reynolds


Emma is owner of Headonism Millinery and shared her Spring Racewear tips with us here last week.  On Saturday, Emma won WA Fashions on The Field and is off to Melbourne to compete for the national title! Headonism Millinery has created headwear for Royal Ascot, the Queens Garden Party and Perth Fashion Festival 2012 for Ange Lang.  We caught up with Emma to find out how she created her winning outfit, where her love of headwear began and her top tips for the Spring Racing Carnival.

Congratulations on winning Fashions on Field in WA for 2012, can you tell us how you put your outfit together? 

Thanks Amy! I wanted to incorporate neon with navy since navy is my favourite colour and I love a small amount of the neon trend. I like an elegant look but I thought the neon added a touch of fun.

I had the navy skirt and belt already in my wardrobe and when I saw the Mimco shoes I knew they would be perfect and they prompted my decision on the bag. A peplum top was the best option for the shape of the skirt and when I was buying the top I found the perfect necklace and the only one left in the store!

Amy and Emma wearing Headonism Millinery headwear

I wanted to use the navy parasail in the headpiece but finding silk or anything neon that looked quality at short notice was a mission and a half. In the end we managed to get the exact colour by dying guipure lace which was super lucky to get a match!

You studied millinery in the UK many years ago, how did your love of headwear begin?

I have done millinery courses in the UK, Sydney and with Fiona Dixon here in Perth. The more milliners I meet and speak to, the more I realise there is so much to learn and it will be a life-long learning experience.  There are some really talented passionate ladies in Perth who have been doing millinery for years, who really inspire me and who are all very supportive of each other doing well and promoting the art. Hopefully one day I can know half of what they know.

For me at the moment it’s wonderful to have a creative outlet and I love seeing people happy with what we have created for them.

Emma in her winning outfit and stunning custom made Headonism hat

As for my love of headwear, I have been going to the races for about 10 years with my sister – she won the ‘Face of Ascot’ many years ago on a rainy day and since then we love these biannual days out doing fashions on the field with our friends, enjoying a glass of champagne and having a laugh.

I love the elegance of being able to wear a hat, it’s so ladylike and such a great way of expressing your style and individuality.

Can you tell us how the design process works for a custom headpiece from Headonism Millinery?   

Most people come to us with their dress, shoes and bag and we will try on various headwear shapes that we have to see what will suit them.

From there a client may request the exact same design as something we have already created or in many cases something completely individual and will be happy to let us run with an original design.  We will then use various millinery products and begin working on the piece which will then take hours since everything is hand sewn.

My hubby and I at the Queens Garden Party 2011. I’m wearing a Headonism pill box hat with hand made silk flowers to match my Lisa Ho dress. Video here.

Often they will have seen something that they like in a magazine, it helps get an idea of their individual style but we would never intentionally copy another milliners headpiece. We will always say that if they like that design then they should go to that milliner – all the ladies I know who make headwear are of the same opinion.

Headonism Headwear for Ange Lang at Perth Fashion Festival 2012

What are your top style tips for this Spring Racing Carnival?

I guess it depends on what day of racing you are attending. Classic, edgy black and white for Derby day. Have fun with colour and go all out for Melbourne Cup and then Oaks day is generally a little more demure and feminine.

In terms of headwear I love anything except tiny feathery fascinators perched on the side of the head. Be brave ladies!

Emma’s sister Kate on her wedding day in a beautiful Headonism Millinery headpiece

You can follow Emma on Twitter @Em_Reyno and find her on Facebook at Headonism Millinery.

Good luck in Melbourne Emma, we look forward to following all the fashion fun with you!

A xxx


Spring Racewear Guide 2012


Emma is owner of Headonism Millinery and today shares some of her favourite Spring racewear with us. Headonism recently designed headpieces for Ange Lang for Perth Fashion Festival.

The Spring Racing Carnival kicks off here in Perth at Ascot this coming Saturday, 20th October. There are so many trends to choose from this season.  Pastels, floral, neon, nude and classic black and white.  There’s so much fun to be had and I can’t wait to see the creations the stylish ladies of Perth come up with at the Myer Fashions on the Field competition!

If you haven’t found an outfit yet there is still time to find something.  Here are a few accessible choices ranging from high street to designer.

Don’t forget the most important part that will make or break your outfit – your headwear. There are a number of milliners in Perth each with their own unique style that can make you a bespoke piece to go with your outfit.

This floaty, feminine David Lawrence floral dress is so ‘spring’ like.  It would look lovely with a headpiece that focuses on the pink in the dress.

David Lawrence Oriental Floral Silk Dress $249

This Cue dress is in such a pretty, minty shade and is easy to accessorise with a statement headpiece with neutral bag and shoes.

Headonism Millinery Headpiece. Call 0450 498 377.
Simple nude tones are always a winner.  I love the peplum detail on this Nicola Finetti dress.
This Saba dress is also a fantastic choice.
You could match this dress with this beautifully detailed tonal Headonism Millinery headpiece.
Headonism Millinery Headpiece. Call 0450 498 377.
Myer stylist AndAndrea picked this Nicola Finetti number as one of her spring racing choices and I have to agree it is this seasons racing perfection in it’s ladylike hue.
Lemon is a gorgeous, fresh springtime colour and this feminine dress would be perfectly teamed with this headpiece.
Headonism Millinery Headpiece. Call 0450 498 377.
Classic Black and White elegance – I absolutely love this clean understated Saba dress, the silky back detail makes it super elegant.  Also available in a nude which is also beautiful.
Finally for something quite different I really like the idea of silver and navy, you could accessorise the dress with a navy belt to tie in the headpiece.
Headonism Millinery Headpiece. Call 0450 498 377.
Happy Spring racing carnival!
For more info about Headonism Millinery, head over to the Facebook page here.
Emma is also happy to put you in contact with other Perth Milliners if Headonism is unable to achieve the specific look you are after.

Ultimate Autumn Racewear Guide 2012

My gorgeous friend Emma, expert on everything racewear, has very kindly compiled a guest post today to give us the inside fashion tips for the upcoming racing season. Enjoy! Amy x

Emma from Headonism Millinery

All around Australia racing fashion enthusiasts are getting excited because it’s time to get our autumn racing outfits ready!

Here in Perth, Oaks day is held at Ascot on the 31st March, Amy and I often attend and we always have a blast.  On this day Myer hosts Fashions of the Field.  The prize pool is amazing and the field is always hotly contested.

If you want to seriously compete at Fashions on the Field there are some ‘rules’ when dressing  for autumn.  Be sure your skirt isn’t too short, wear stockings, gloves, carry a clutch and in most cases wearing your hair up will make you look more polished.  Think ladylike, classy and elegant.

I’ve identified the main trends for this racing season and I will explain a little more about them below. My one rule for my outfit is I have to be able to wear all or most elements of the outfit again for normal occasions. I don’t want to spend a lot of money on an outfit I’ll only wear for one day.

Hats, ‘Hatinators’ and Fascinators

Think rich textures and colour. Felt, leather or even barramundi skin! This winter a very popular shape to wear is the fedora.  Gucci made this style very on trend for winter 2012.  Their shape is quite large but smaller brims are available.

Gucci Fedora

Another popular shape is a pill box or a button. Neat and always classy, I’d definitely wear a side bun or French roll with this shape.

My sister Kate in a leather pill box

Remember you don’t have to buy your hat off the department store ‘shelf’, a milliner can make you a totally unique headpiece to match your outfit.


The peplum is out of control this season. It is everywhere and I love it! You can’t get much more ladylike.  Ellery (available in Myer) is a seriously modern take on a 1940’s look.  Other brands with the look include Yeojin Bae and Cue.

Kym Ellery with some of her beautiful modern peplum creations.

Autumn Tones

The beautiful rich jewel tones of autumn are so complimentary on most people.  There is a lot of maroon/plum/burgundy in the stores but you don’t need to wear this colour head to toe.  Mix in the popular mustard yellow, rich blues, teal and forest green that are around.  Leopard print accessories will tie in well and make the outfit more edgy.

This Wittner ad shows the autumn colour palette


This pattern isn’t everywhere (yet) but a number of stores are trending it such as Carla Zampatti, Saba and Marcs.  Always a classic look and black and white is a safe bet. Here Anna Dello Russo really rocks the look!

Marcs Houndstooth pleated skirt $179               Anna Dello Russo


I just adore the digital silk floral prints that are in fashion.  They are feminine and are a perfect foray into autumn in our warm Australian climate.  Camilla & Marc,  Lisa Ho and Jigsaw do some beautiful pieces.

Lisa Ho Dress $529                           Lisa Ho Dress $589


I am obsessed with this clutch from Marcs, it is large enough to carry some make up for touch ups and all your racing winnings!

Marcs Clutch Available in 3 Colours $149

Cue also has a selection of fantastic clutches.

Fur stole

The Australian climate sometimes doesn’t allow for this in March but how glamorous does a (faux) fur stole look!  Perhaps rock an Aurelio Costerella feather bolero instead?

Jigsaw Mongolian Collar $149

Aurelio Costarella Feather Bolero


A look that I think is very classy and fashionable for autumn is a pump with a colour blocked toe.  I love these Mimco ones with their special Perspex heel.  They are available in a couple of colours.  Saba and Milana (available at DJ’s)  also have some very  nice pairs available.   If you want to modernise a look that you feel is too classic, then go for a shoe with more of a platform.

Mimco Imperial Midi Pump $199.20

Saba Camden Shoe  $179

I really hope that you like some of these ideas.  Good luck at races!


Emma xx

Facebook: Headonism Millinery

Twitter: Em_Reyno